Design Board

#000000

#3b3b3b

#ffffff

#cc4b37

WEB, PACKAGING, CONTENT, PRODUCTS

JOST

for WEB running text.

Lato

ASSETS

FONTS: Marketing_Server_Local/1_Corporate_Assets/2_FONTs
PACKAGING: Marketing_Server_Local/6_Design/1_PACKAGING/PACKAGING ASSETS.ai
MANUAL: Marketing_Server_Local/6_Design/2_NEW ONLINE MANUALS

examples/guide for

Web Designs

Guideline: Web designs will go through Marcell in the future and they have to be consistent with the product page template (or inspired by it). On top of that, assigning colors to specific guns will be a common practice.

examples/guide for

Print Designs

Manuals: Template On server. One legal manual with qr in front leading to online real manual which is the Academy. Each time, change 2 links, name and qr.
Gun Packaging: Black outline style. (if we don't have CAD file use image of the product with existing style.
Bag Packaging: Latest Design is benchmark.
Engarving: JOST with additional spacing adjustment. (ssr74 is benchmark for spacing)
Name cards: Existing style.
Thank you letter: Existing style.

examples/guide for

Ad Designs

Ads should be colorful and versatile, however for their main titles, please stick to our font so there will be consistent brand recognition when seen alongisde the logo. The rest: go crazy please.

examples/guide for

Photoshoots

Only epic shit is allowed. Considering how we can use AI nowadays, doing a mediocre photoshoot is a crime.

examples/guide for

Product Design

The photography style is determined here: https://www.notion.so/novritsch/Product-Pictures-Guide-a28f04784eae435abd821459258df18a?pvs=4